Watsonville highlight
Agricultural center (strawberries, apples) on the Central Coast
A major center for strawberry, apple and vegetable production on the Central Coast, where family farms and corporate operations supply California and the nation.
Watsonville is the heart of one of North America's richest agricultural regions. The area around the city has been shaped by farming for over a century, with strawberries, apples, lettuce, broccoli and cauliflower grown in the surrounding fields. Major agricultural operations, from family farms to large processors and packagers, make their home here. The city itself was incorporated in 1868 and has grown around this agricultural foundation.
The strawberry harvest begins in April and continues through November, employing thousands of seasonal and year-round workers in the fields and packing houses. The region produces a significant share of California's berries. Beyond strawberries, the area is known for diverse crops including tree fruits, vegetables and specialty crops. This agricultural diversity has made Watsonville a hub for food processing, equipment manufacturing and related industries.
For families where the primary earner works in agriculture or food production, a term life policy matching the mortgage or business obligations ensures that unexpected loss doesn't force the sale of land or the disruption of harvests. A 20- or 30-year term covers the seasons when the farm or business most needs that continuity.